As a small business, it is important to recognize the value of a logo. If you intend to grow your business, and take it beyond a local or regional level, then professional logo design is key. Having a logo professionally designed by a team of experts means that you will not only receive the benefits and advantages of their experience and knowledge, but you will also receive the advantages of their business understanding. When it comes to logo design, professionals recognize all of the important factors involved that affect business. This may be something as simple as color, shape, and size, or it may go deeper, regarding things such as internet marketing and search engine optimization. Regardless of what direction you and your business take, your logo needs to be a centerpiece, not only in your marketing campaign, but at the heart of your public relations.